About the Board
For this collaboration it didn’t feel right to make yet another board with a big ass logo on the base. Instead, we wanted to take the opportunity to spread a message that we believe in. In recent years Whiteout and West have chosen to swim against the tide, creating our own unique paths in snowboarding. While the “unfollow” message might mean different things to different people, one thing is certain: This is a board is for leaders.
Strap in. Drop out. Unfollow.
About the Artist
Laax local and longtime Whiteout contributor, Aaron Schwartz was a natural choice for this project. His photos and illustrations have been an ongoing theme in our magazine for years and his unique style was the perfect fit for translating our ideas into art. See more of his work on www.aaronschwartz.ca.