Over the past few years we’ve done a good bit of introspection and started to […]
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MWNAC in GMP 2 Days in Adelboden
The Man We Need a Cam crew has been hard at work on their first street video this season and we’re stoked to see what they come up with. To tide us over, they dropped a spring edit from Jeremy Bucher’s home zone, the Gran Masta Park. Check it and then keep scrolling for a […]
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Snowboarding is dead! Long live Snowboarding!
For 24 years, Paul Gruber, has been hosting a legendary event, just over the border in Stuben, Austria. If you’re not familiar with Paul’s, he’s widely viewed as a godfather of European snowboarding, credited with importing some of the first boards in 1981. It was long overdue for Whiteout to pay him a visit, so […]
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Oh Spring! Predictably unpredictable at the Hi-Standard.
I woke up early with the goal of getting to the mini-pipe on time for the Drink Sexy Open. It’s a four hour drive from Lausanne to Laax, but since the event wasn’t supposed to start until 14h, I figured that it would be easy. The trip went smoothly and before I knew it I […]
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Re-Imagining the Binding How Supermatic was Born.
A few weeks back, we stopped by the Nidecker office in Rolle. It’s a pretty sweet setup, just a few minutes walk from Lac Leman, 30 minutes from the nearest lift and packed full of toys. Over the last few years, we’ve seen it evolve in lots of interesting ways. The latest addition is a […]
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Banked No. 8 Celebrating the art of the turn in Laax.
With no powder in sight, we sent contributing photographer Fabian Schönenberger to Laax for a weekend dedicated to friends, turns and a shared passion for snowboarding. Scroll on for photos, results and his impressions from the 2023 SuddenRush Banked Slalom… From top pros to the weekend warriors, Crap Sogn Gion attracted all kinds of riders, […]
Happenings
The OJ Session Jam and Juice in Grindelwald
A month after Max Buri gave us Homegrown, he kept his promise to keep on giving by organizing the first OJ Session. Contributing editor Kuno Egli was there to document it and sent over photographic evidence of five things that made the session special… 1) The Speaker: Max’s cousin Jack was in town from the […]
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What’s Next? The most interesting new gear from next season.
Try Days for next season’s gear are coming up in Villars on March 4th and 5th, and Adelboden on the 11th and 12th. There is truly nothing like testing out the new tech for yourself, so we’re looking forward to taking some laps with you at one of these events. We took the opportunity to hit […]
Happenings
Laax Open 2023 Interview with Jonas Gasser
Every year we try to get a fresh look at the Laax Open through the eyes of an upcoming photographer. This year we tapped Jonas Gasser to cover it. Scroll on for a little interview and a lot of great photos… Hey Jonas, now that you’ve had the full experience what are your thoughts on […]
Happenings
First Impressions Laax Open 2023
We’re back in Laax for another intense week of riding, partying and world cup snowboarding. This time we’ve got one of our favorite new photographers, Jonas Gasser, shooting the event for us. After the finals, we’ll post an interview where you can get to know him better, but for now, enjoy two galleries featuring his […]
Happenings
AIR An Expo from Gian Paul Lozza
It’s January, so once again we visited Laax for The Open. The was amazing, but we also love all of the side events. One of the highlights was the opening of Gian Paul Lozza’s new photo expo, AIR. We caught up with him to find out more… How did this project come to life? Laax […]
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