Over the past few years we’ve done a good bit of introspection and started to […]

Over the past few years we’ve done a good bit of introspection and started to […]
This season, one of Switzerland’s rising stars, Isabelle Lötscher, got the opportunity to step onto the largest women’s team in action sports. ROXY has been synonymous with surf and snow culture for the more than 30 years and the partnership will surely open doors for Isa. And sure enough, the first opportunity already arrived this […]
FeaturedOver the past few years we’ve done a good bit of introspection and started to get hung up on some philosophical questions — Is snowboarding a purely selfish pursuit? Is it just another way to feed our egos? Is it anything more than an escape from reality, fueled by rich kids and corporations? For more insight, we […]
Questioning SnowboardingI first got to know Max Buri in 2013 when he scored both the cover and the main interview in Whiteout 33. He had just left the Swiss Team and that issue helped launch his transition from competition to filming. Its theme was the future of Swiss snowboarding. At the time, we weren’t sure what […]
FeaturedMarch is not typically the time of the year for snowboard movie premieres. But you can bet that the screenings of GALE in Zurich on the 2nd and Bern on the 9th will be anything but typical. For starters, the original soundtrack will be played live! Kuno Egli had a chat with Levi Luggen and […]
FeaturedWhiteout 50 is in the wild and one of the photos that I’ve gotten the most questions about was Fredi Kalbermatten’s bs 1 over a crevasse in Saas Fee. I caught up with him to get his perspective on the session. Read on for a bit of our conversation and a few unseen photos from […]
FeaturedOver the past few years we’ve done a good bit of introspection and started to get hung up on some philosophical questions — Is snowboarding a purely selfish pursuit? Is it just another way to feed our egos? Is it anything more than an escape from reality, fueled by rich kids and corporations? For more insight, we […]
Questioning SnowboardingThe method is probably the most beautiful grab in snowboarding. What other grab has its own mag named after it? What other grab has its own unique variation, depending upon what continent you live on? What? You say you prefer grabbing knee? Then maybe you’re on the wrong site :) Read on for some deep […]
FeaturedOver the past few years we’ve done a good bit of introspection and started to get hung up on some philosophical questions — Is snowboarding a purely selfish pursuit? Is it just another way to feed our egos? Is it anything more than an escape from reality, fueled by rich kids and corporations? For more insight, we […]
Questioning SnowboardingThis year we had a new photographer with us at the Laax Open. Sina Filipowski was in the trenches with all of the pros, shooting one of the craziest competitions of the year. Check out some of her favorite photos and then keep scrolling to hear her perspective on the event. Hi Sina, can you […]
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